Creative Director - UR Conference
"We were thrilled with every aspect of this project! Jonathan is an incredibly gifted director, and he perfectly captured the vibe we were hoping for. The entire process was smooth and painless. We can't wait to roll out the next conference!"
- LORISSA HUERTA, YOUTH/ YOUNG ADULTS PASTOR
project Info
DATE: 2025
DILIVERABLES:
– Complete Visual Identity
– Full Event Coverage
– Post Production
SUMMARY
The 2025 UR Conference, themed “Sanctify,” was a two-day youth event at Love International Ministries, featuring three impactful sessions, two energetic block parties, and a moving baptism night. With a heart for unity and relationships, the conference brought together 6th-12th graders from various youth ministries under the name of Jesus. As the Creative Director, I led the media team to visually capture and share the event’s transformative moments on Instagram, fostering connection and engagement in real time.
THE CHALLENGE
Balancing the fast-paced schedule of a multi-session event with the demand for high-quality, real-time content required focus and efficiency. Directing both video and photo teams while simultaneously editing and posting for Instagram added a layer of complexity. Ensuring the media captured the event’s spiritual depth and the overarching theme of “Sanctify” presented both creative and logistical challenges.
THE APPROACH
I approached the role by being both present and aware, ensuring every moment aligned with the conference’s vision of unity and transformation. Through intentional creative direction, I guided the media team to produce cohesive and impactful content across all platforms. By staying adaptable and focused, I successfully delivered high-quality posts immediately after each session, amplifying the event’s mission and energy online.
01. INSIGHTS
insights (one week)
02. PHOTOS
CREATING A TIMELESS Moment that FEELS CLASSIC.
All Photos Taken by * Dane Lazardo *
